Right now, someone is asking an AI

“What's the best bakery open right now near me?”

Is your business in the answer?

Intelligence, product and consulting to grow your business in the age of AI.

More than 15 years solving business and technology challenges inside large companies.

Owner of a small shop handing a bag to a customer at the counter

MerlotIn one year, consumers asking AI to recommend a local business went from 6% to 45%.BrightLocal, 2026 (US)

  1. Two neighbors talking at the gate, one of them pointing the way to a place
    Before

    Word of mouth

    The neighbor recommended.

    • Referrals
    • Flyers
    • Phone book
  2. Woman typing on an old desktop computer at home
    The 2000s

    Google search

    Customers searched and picked from a list.

    • Website
    • Google Ads
    • SEO
  3. Young man photographing his coffee and pastry with a phone to post on social media
    The 2010s

    Social media

    Customers discovered by scrolling the feed.

    • Instagram
    • Facebook
    • Meta Ads
  4. Man smiling on the street while asking his phone a question
    Today

    AI recommends

    And it answers with two or three names.

    • ChatGPT
    • Gemini
    • Claude
    • Perplexity
    BiancaIf your business isn't one of them, the customer picks another. Is yours?

What changed

Consumer habits have changed.

In one year, consumers asking AI to recommend a local business went from 6% to 45%.BrightLocal, 2026 (US)

Two paths

A product to get started. Consulting to grow.

Owner of a small shop alone behind the counter, using a tabletYou in control
For small businesses

IDAI, digital identity

What does AI know about your business? With IDAI, you tell the story.

The same shop owner behind the counter, now with a consultant beside her looking at a tablet with herWe do it with you
For growing businesses

Tailored consulting

Diagnosis, plan and execution, built with you and for where you are now.

Does it work?

Before recommending, AI needs to read.

4,126

reads by AIs in the last 90 days

last 90 days · blog, Impulsa and IDAI pages

Who read

  • Meta AI1,796
  • ChatGPT914
  • Claude1,066
  • Other AIs350

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Not sure which path is yours yet?

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Where we come from

More than 15 years solving business, technology and process improvement challenges inside large companies. Now that experience works for small and medium-sized businesses.
MerlotBianca

Merlot and Bianca are the reason for the name: Merb(IQ) comes from them.

Read our story